Using Census Data for Market Research and Funding
with The Alameda County Small Business Development Center
The market research section of your business plan is essential and can be a critical element for getting debt or equity funding. But how can you get the hard data to back up your intuition and assumptions? The Census Bureau website and database can provide the facts you may need. In this workshop you will learn to use census data to: Measure business competition and market share, get population characteristics and other market data, create customized maps, examine potential site locations, analyze trade area, examine trends for market planning and measure sales performance.